FitSource is building a compliant, transparent, and scalable marketplace connecting consumers and vendors across the fast-growing fitness supplement and performance science sector.
The performance supplement and research product markets are both experiencing strong growth, driven by optimisation culture, scientific curiosity, and direct-to-consumer brand expansion. Despite this momentum, both sectors remain fragmented, with limited infrastructure supporting transparent discovery and vendor credibility.
FitSource is building a dedicated marketplace designed to support both performance supplements and research-oriented products through a trust-led, infrastructure-driven platform. By focusing on transparent discovery, vendor onboarding, and scalable distribution, FitSource reduces friction across the ecosystem.
FitSource is entering its formal fundraising phase, opening the opportunity to early investors under the Enterprise Investment Scheme.
Our roadmap is focused on three outcomes: building the category-defining marketplace, scaling it sustainably, and creating durable value for the investors who back us early.
Establish FitSource as the trusted destination connecting consumers and vendors within the performance supplement and research product ecosystem.
Grow transaction volume, vendor numbers, and repeat purchasing through a platform engineered to scale without proportional cost.
Develop diversified revenue streams, strengthen market positioning, and scale the platform towards strategic expansion and potential exit opportunities.
Purpose-built platform for supplements and research products.
Structured onboarding to enhance vendor credibility and trust.
Optimised search and filtering for efficient product discovery.
Analytics tools to improve vendor performance and conversions.
Commission, subscriptions, and advertising revenue streams integrated.
Clear product information supporting confident purchasing decisions.
Built for sustainable growth within evolving regulatory environments.
Clear answers to common investor questions about the FitSource opportunity — our marketplace model, growth strategy, EIS benefits, and investment process.
FitSource is a specialised digital marketplace connecting consumers and vendors across the performance supplement and research product sectors. The platform focuses on improving product discovery, vendor distribution, and trust infrastructure within a fragmented market.
FitSource is currently in its early growth phase, with marketplace infrastructure developed and vendor onboarding underway. The raise is designed to accelerate product development, vendor acquisition, and customer growth.
The marketplace operates a scalable, asset-light model with multiple revenue streams, including transaction commissions, vendor subscriptions, featured placements, advertising opportunities, and future data-driven vendor tools.
Capital raised will be deployed across platform development, vendor acquisition, customer growth, compliance infrastructure, brand expansion, and working capital to support marketplace scaling.
Eligible investors may receive tax advantages including 30% income tax relief, capital gains tax deferral, tax-free gains on exit, potential loss relief, and inheritance tax benefits after the qualifying holding period. Investors should seek independent tax advice.
FitSource aims to become a leading niche marketplace within the performance supplement and research product ecosystem, benefiting from strong network effects and recurring purchasing behaviour. Potential exit pathways include strategic acquisition, marketplace consolidation, or future funding rounds supporting scale and liquidity.
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Complete the short investor form to express interest in the FitSource EIS raise and receive the investment pack, including the deck, financials, and key terms.
Assess the opportunity, conduct your due diligence, and speak directly with the founding team to clarify valuation, allocation, and EIS eligibility before confirming your commitment.
Sign the subscription documents, transfer funds, and receive confirmation of your shareholding along with EIS documentation and ongoing investor updates.
Register your interest in the FitSource raise, or ask us anything about the marketplace, the EIS opportunity, or the investment process. We'll get back to you personally.
261 Bolton Road, 2839 Davenport House, Bury, United Kingdom, BL8 2NZ
